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Mercedes Barba
Custom Visual Identity +
Semi-Custom Kajabi Website
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Mercedes Barba is a seasoned senior producer, accomplished senior editor, and visionary editorial leader. At the core of her professional journey is a personal mission: to secure a resounding yes from media editors in response to her clients’ pitches. Mercedes is driven by the desire to elevate her clients’ profiles and ensure their prominent presence in the media landscape. Her goal is not just to garner attention but to facilitate a meaningful connection between her clients and a wider audience, allowing more individuals to discover and appreciate their offerings.
Strategy
Afton Negrea
Visual Identity/Graphic Design
Carolina González
Development
Afton Negrea
Branding + Visual Identity
Mercedes Barba’s visual universe comes to life with a mix of different visual references reflecting a vintage and retro vibe. The project included visual identity, including a new logo, color palette, and visual direction through custom artwork. Through collages, we made use of images, photography, textures and highlighted the playful side of the brand.
Brand Identifiers
Primary Logo
Secondary Logo
Logomark
Brand Palette
Mercedes Barba’s color palette paints the town with a groovy time-travel adventure, borrowing vibes from the swinging ‘60s, the the ‘70s, and the boldness of the ‘80s, all jazzed up with timeless art deco flair. We have a playful dance of cheerful hues and contrasting edges that mirror the vibrant spirit of Mercedes.
Inspired by the city of angels, these colors tell a tale of an attractive, authentic, and downright fun brand, all while exuding reliability and wisdom. It’s like a visual love letter to the City of Angels—eclectic, dynamic, and undeniably cool.
Kajabi Website Design + Development
Migrating to Kajabi allowed Mercedes to expand the potential of her business with more products and services on the horizon.
With full front-end design and back-end development, we were able to create a strong foundation for Mercedes' business while also providing a refreshed
Lead Generation Funnel
Mercedes' website is beautifully functional, with a lead generation funnel to gather subscribers. Her on-demand webinar and follow-up nurture sequence allow her to showcase her expertise and stay in contact with her community, even as a busy publicist and mom.
Complementary Assets
Complementary assets were created for both digital and printed use including social media graphics and a custom-designed business card.
The creation of fun, surreal compositions that blend retro elements with contemporary elements, nature, and the essence of Mercedes is the guiding principle behind these collages. We also aimed to use textures to give the visuals a vinyl art vibe.
